The responsible business model canvas: Designing and assessing a sustainable business modeling tool for students and start-up entrepreneurs


Article de revue

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État de publication: publié

Nom de la revue: International Journal of Sustainability in Higher Education

Volume: 25

Numéro: 3

Intervalle de pages: 514-538

URL: https://doi.org/10.1108/IJSHE-01-2023-0008

Résumé: Business model (BM) canvases have been used in educational institutions and business incubators for over a decade to assist students and start-up entrepreneurs in developing their business projects. Given the urgency of tackling sustainability challenges, several tools have emerged to stimulate sustainable business modeling (SBM). However, these tools are often too complex for nonexperts in business modeling or sustainability, and thus insufficiently user-friendly for educational contexts. This study aims to address this pedagogical gap by describing the design process of the responsible business model canvas (RBMC).